The Brief:
We were approached by the client to explore the viability of a home grown video streaming and video on demand service with Pan-African content. In the execution of the brief, we conducted in depth research on the film industry on the African continent, challenges in distribution and most especially digital rights management and the prevention of piracy. We were able to conceptualise and deliver a comprehenshive market entry strategy for the client rooted in digital, as well as the infrastructure to transcode, store, distribute and monetise digital content to a global audience.
