The Brief:
#GoodCrowd is an online, social, crowd participation platform for social good projects that we developed as part of our Corporate Social Investment Initiatives. The platform seeks publicise and gamify social good activities by allowing the crowd to assist, fund and participate. Whether you're Joe Public, a social entrepreneur, a non-profit, a corporate, small business or community based organisation, doing your bit has never been easier or more fun.
We conducted in depth research into the non-profit and social good sectors and discovered the niche role that we can play in bringing the varous protagonists together. We delivered a digital and market entry strategy as well as creative identity and the custom development of the infrastrucure to deliver on the organisational objectives.
#GoodCrowd is our humble contribution for an improved society.
